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Supercharge Equine Adoptions with Innovative Marketing - Shared screen with speaker view
Sariah Hopkins
57:27
Safe Harbor in Nashville, TN
José Pedro Amaral Leitão
59:25
Hi from Lisboa - Portugal. Shinny day at begining of Spring!
Liz Ott
59:52
After the Homestretch - Arizona (Phoenix, AZ)
Valerie Sheppard
01:00:02
we'll start in 3 minutes.
Kimberlie LAMONTINE
01:00:21
Greetings from Gilbert, AZ Wild Horse Ranch Rescue!
Nelda Kettles
01:00:27
Horse and Hound Rescue - Oklahoma Nelda Kettles
Torrie Ward
01:00:27
Portugal! wow:)
Valerie Sheppard
01:00:41
If you'd like to respond in the chat, please remember to respond to ALL panelists & Attendees.
Torrie Ward
01:01:08
I forgot that time
adrianne johnson
01:01:27
Hello! Geauga Humane Society’s Rescue Village - NE Ohio
Torrie Ward
01:01:58
Thanks for joining Adrianne!
Jennifer Williams
01:03:17
Bluebonnet Equine Humane Society, TX and KS (KS just for a few more months).
Mickey Lake
01:03:27
Hi everybody! Habitat for Horses in Hitchcock, TX USA
Kristine Dvonch
01:03:29
Kristine- Horses Haven, MI USA
Amber Barnes
01:03:32
Hello! Amber Barnes with Habitat for Horses in Texas!
Patricia Muncy
01:03:32
Roanoke Valley Horse Rescue Inc. Virginia
Tiffany Ring
01:03:37
Gentle Spirit Horses Rescue & Sanctuary, South Dakota
Lori Connell
01:03:44
Lori Connell...Reality’s Chance Rescue & Sanctuary in Pleasant Lake, mi, USA
Frank Hanlon
01:03:47
Hello! Frank from Kentucky Humane Society- Louisville, KY
Jeane Jae
01:03:51
Humane Society of Missouri and Longmeadow Rescue Ranch, St. Louis, Mo.
shari cahill
01:03:58
SCAWA, Atlanta, GA
Torrie Ward
01:03:58
Hey Jenessa! :)
Cindy Niswonger
01:04:42
Good Afternoon.
Valerie Sheppard
01:10:53
Feel free to post your questions here.
Valerie Sheppard
01:11:36
Reminder: the recording will be on the webinar page within a few days. I will email you when the recording is up. The slides are already posted.
Valerie Sheppard
01:12:03
From Leah Rudy to All Panelists: 03:09 PMWhat is the cost range (roughly) to boost posts via facebook?
Jennifer Williams
01:12:47
The cost to boost posts varies on how many people you want to reach. So you set a budget, and they give you an estimate of how many people that will reach. (We do boost posts as well).
Valerie Sheppard
01:12:49
Leah, I believe the cost depends on how many people you want to potentially see the post and for how long. FB tells you and you can adjust before you commit,
Valerie Sheppard
01:13:12
boost tool when crafting a post to see how much reaching X number of people would cost - Olivia, ASPCA social media
Leah Rudy
01:13:20
Interesting, Thanks!
Valerie Sheppard
01:13:35
Thanks Jennifer and Olivia!
Jennifer Williams
01:13:46
No problem. :)
Sariah Hopkins
01:13:58
At Safe Harbor we generally budget $5-$10 on a boosted post.
Tiffany Ring
01:14:50
We generally budget $2-5 per day for the boost. Depends on what it is and what the reach is.
Leah Rudy
01:16:05
Do you spend a fix amount of time or number of days boosting a new horse, and then stop? For those that use boosted posts, what exactly is your approach? Thnx!
Jennifer Williams
01:16:57
We don't to boost horses (Bluebonnet Equine Humane Society) but boost events, like our Expo and Training Challenge (where most of our adoptions happen).
Sariah Hopkins
01:17:07
We select content that we feel is premium content--whether it is an adoptable horse a success story. If it is content that we feel is highly share-able we boost to work with the algorithm and boost engagement.
Jennifer Williams
01:17:54
Also - we follow what Sarah said. If we have something we think is highly sharable and engaging, we'll boost it, too.
kareninman
01:18:36
Hi! I’m Karen from Equine Outreach, Bend, OR. Any suggestions on finding adopters for our geriatric and/or lame companion horses. We have 7,800 FB followers, but receive very few adoption inquiries through FB (most of our followers love horses, but don’t have them). Would love to reach horse owners that recently lost a horse and are looking for a companion for their recently lost horse. Other ideas besides social media.
Jennifer Williams
01:19:33
Karen, do you guys have a local horse magazine/newspaper? A lot of times the local publications are looking for content, so you could have a talented volunteer write an article to submit to them on the value of companion only/unrdiable horses and submit to the magazine.
Valerie Sheppard
01:20:04
Mark your calendars for our next webinar on April 4: Expert Tips for Telling, Pitching & Sharing Your Stories
Torrie Ward
01:21:19
Karen, unfortunately people want the sound, sane, viable horses. Show off the great qualities those senior horses have. That helps us place the geriatric/senior horses.
kareninman
01:24:15
No we don’t have a publication. The people I would love to reach are potential adopters where the Vet has had to euthanize their horse and the other horse is alone…
Kimberlie LAMONTINE
01:26:40
Do you maintain "co-ownership" of the horse after the adoption? in case the owner can no longer maintain the horse you can take it back?
kareninman
01:26:47
I know those people are out there but I just don’t know how to reach them….Have had several great adopters in that category that luckily found us via our website. Would love to take action and not wait for people coming to us.
Jennifer Williams
01:27:40
If I were in your position, I would put together a nice brochure that has benefits of adopting a companion only horse (and benefits of adopting from YOU) and get it to local vets with a letter saying you hope they'll share your info with clients who have only horses.
Torrie Ward
01:28:25
Karen, I think you will take some good tips from this webinar:)
kareninman
01:28:37
I like that idea. Its completely dependent on the Vets, so that makes it tricky.
Jennifer Williams
01:28:41
And I would get flyers up, too, highlighting benefits of adoption and how important it is for lonely horses to have companions.And you might also include how important itis for a horse left behind while others leave (for trail riding, showing, clinics, whatever) to have a companion. We just had too badly foundered minis who were adopted as companions at a show barn. :)
Tiffany Ring
01:28:47
I'd add to that - farriers are some of our best contacts. We know most in the area and they will refer us. We adopt a lot of our companion horses out from referrals from farriers.
Jennifer Williams
01:29:01
It is really dependent on the vet, so that part will be hit or miss. Oh yes, and like Tiffany said, farriers can be great assets!
kareninman
01:29:25
Thank you—farriers—great idea!
Valerie Sheppard
01:30:11
From Alyssa Lapa to All Panelists: 03:27 PMHow often do you do your updates?
Carrie Aldrich
01:30:42
we don't purchase horses. what kind of budget do you have to save each horse? cost of vet costs for isolation and preventative antibiotics?
Torrie Ward
01:30:46
Our horses are updated atleast weekly
shari cahill
01:31:23
try also vet schools if any in your area; for ex, in GA, the University of Georgia Large Animal Teaching hospital is a great referral resource; they also do a "success stories" calendar each year sponsored by Seminole; might be a good template in your area(s) for showcasing adoptables &/or your organizations success
Sandy DeLisle
01:33:54
Karen, Jennifer also shared some great ideas in the Help a Horse Day Facebook group earlier today for unrideable horses. She suggested adopting to therapeutic schools where kids simply groom the horses. She also suggested bed and breakfasts with acreage may want to have a few unrideable horses to beautify the premises. : )
Sandy DeLisle
01:35:18
Here's the Help a Horse Day Facebook group page: https://www.facebook.com/groups/651475751658754/
Matt Stern
01:36:52
Thanks for the question Kimberlie. We know there are many points of view on transferring ownership but for the purpose of the HaHD contest we're requiring that there be full transfer of ownership to be counted as adoption and won't have the time to address this particular topic in today's webinar.
Patricia Muncy
01:37:13
Are any of the speakers working directly with Animal control Seizure horses. These are the horses that we get in here at RVHR. we are housing 49 with 10 to 35 coming in shortly from MD. We don't choose we are here for any equine
Kimberlie LAMONTINE
01:37:13
thank you!!
kareninman
01:37:15
Thank you—one of our rideable 20+ year old horses was placed last year at Healing Reins Therapeutic Riding Center, they do not take lame horses, only rideable due to budget…and pass rate to get into program is about 10%!
José Pedro Amaral Leitão
01:37:53
thks
Jennifer Williams
01:39:18
Patricia, I'm not a speaker but we also focus on law enforcement cases. We pick and chose with owner donated horses but not so much with law enforcement.
Valerie Sheppard
01:40:00
From Rebecca Horvath to All Panelists: 03:37 PMWe are having difficulty getting volunteers. This non profit has 100. Any suggessions in getting more volunteers?
Sandy DeLisle
01:40:58
Rebecca, check out this webinar on recruiting and training equine volunteers: https://www.aspcapro.org/webinar/20131210/recruiting-keeping-equine-volunteers
Torrie Ward
01:41:03
Karen, there are some therapeutic organizations that do have the funds to maintain lameness issues. Try reaching out to other organizations out of state.
Valerie Sheppard
01:41:23
Rebecca, we have a webinar recording of interest Recruiting and Keeping Equine Volunteers https://www.aspcapro.org/webinar/20131210/recruiting-keeping-equine-volunteers
Valerie Sheppard
01:43:13
From Carrie Aldrich to All Panelists: 03:38 PMwhy 5 acres? what if they want to board
Tiffany Ring
01:43:15
The best thing we ever did to grow our volunteer program was to organize. Set an "volunteer orientation" day and have an agenda - tour, an easy job they can do together (pick paddocks, wash buckets, etc), and then maybe an introduction to grooming." We set it once per month. We had a horrible time getting people to schedule time when we didn't do that.
Leah Rudy
01:43:26
What parameters are used for foster homes? Is it like a lease situation? Just curious for those who do foster their horses, what is your arrangement with those homes? Thanks!
Tiffany Ring
01:44:20
And have a good idea what you need volunteers for. Feed help? Have a schedule and have people sign up. They want to clean paddocks? Set a date to come out again before they leave. We are clear it isn't a riding program, so no one is expecting that right away.
Jennifer Williams
01:44:32
I have run foster home-based horse rescues for almost 20 years. (We weren't the first, but we were one of the first :)).Our foster homes apply, just like an adopter (in fact our adoption and fostering app is the same).
Sandy DeLisle
01:44:37
Leah, check out this additional info about Safe Harbor's equine adoption ambassadors/fosters: https://www.aspcapro.org/model-equine-foster-program
kareninman
01:45:06
Thank you Sariah—this is a great idea!!!!
Leah Rudy
01:45:21
Thank you!
Alyssa Lapa
01:45:23
We have a set Saturday every month usually the beginning or the end and we share it on all our different pages and groups. The turn outs are great and we've had more volunteers lately than I have seen in awhile.
Patricia Muncy
01:45:59
ARe the rescues in Rural Areas?
Valerie Sheppard
01:46:10
From Rosi Beachy to All Panelists: 03:42 PMI think I've seen a picture of a Safe Harbor horse that has a halter that says "I'm Adoptable." I'm wondering if it was specially made or if it is orderable somewhere.
Valerie Sheppard
01:46:28
Rosi that photo is coming up in a few minutes!
Torrie Ward
01:46:37
Patricia, Copper Horse Crusade is located in a rural area
Jennifer Williams
01:47:01
For our foster homes, we pay all veterinary care (must be pre-approved), farrier care (shoeing must be pre-approved), dewormers, and pay a $50/month fostering stipend (to help with hay/grain).Our foster homes vary - some just feed the horses, some ride/train, some do a lot of promotion.
Tiffany Ring
01:47:32
We're in South Dakota but near Sioux Falls, which has about 180,000 people. We have adopt me halters - from JKustom Fit hatlers - http://www.kustomfithalters.com/
Tiffany Ring
01:47:49
can see here: http://gentlespirithorses.org/horses/available (obviously we need new photos for many) :)
Alyssa Lapa
01:54:17
I really like that sign.
Cindy Niswonger
01:54:27
I love the foster farm sign idea.
Jennifer Williams
01:55:01
I love the foster farm sign, too, and some of our foster homes were worried about having horses dumped. Now I can report that you guys haven't - I really want folks to have signs. :)
Valerie Sheppard
01:55:53
Here's the adoptable halter.
Cindy Niswonger
01:57:08
Thank You
Patricia Muncy
01:58:17
can't hear the man who is talking
kareninman
01:58:33
Also, on that topic—ideas for volunteer trainers???
Valerie Sheppard
01:59:28
feel free to unmute if you'd liek to respond
Sandy DeLisle
02:00:39
here's that link again about Safe Harbor's foster program: https://www.aspcapro.org/model-equine-foster-program
Patricia Muncy
02:01:07
Our fosters homes are already adopters.
Patricia Muncy
02:01:33
most of them adopt there fosters
Torrie Ward
02:02:04
We are developing a transitional training program for our horses but the trainers are not volunteers. I would thoroughly vet a volunteer trainer. Make sure they are a successful trainer that practices humane training
Patricia Muncy
02:02:11
here in va most non adopters just want free riding horse also.
kareninman
02:03:21
Thank you so much!!!
Sandy DeLisle
02:03:24
Register: https://www.surveymonkey.com/r/FSPLQS9
Leah Rudy
02:03:25
Thank you!
Amber Barnes
02:03:30
Thank you!